Porsche launched content platform Discovered. Uncommon Stories. Aim of this platform is to increase brand preference amongst new target groups by bringing ‘Uncommon stories’ in a wide range of categories such as Art, Music, Entrepreneurship, Fashion. Target group consists of young ambitious and successful people with a love for luxury.
For this project I was responsible for the complete design process, from creating a unique visual identity to the UX / UI design of the platform.